[Online Stores] – Top 12 European Online Asian Beauty Stores!

A question I often get asked is where do I source my Asian Beauty from. So as part of my new Store Review series, I will be sharing with you some of the stores which I have worked with and/or shopped from recently! This is a quick round up with the key information for each store. Subscribe to my blog for more in depth reviews as I shop, which I’m bound to do this Holiday season.

For this round up it’s uniquely all European based stores. We’ve been experiencing a bit of a K-Beauty Wave in Europe, of course several years later after the rest of the world. From only being able to source AB from abroad  a few years ago, there are now a few in Europe to choose from! It’s also now more readily available on Amazon. People in Europe may want to choose European stores due to customs, faster shipping and supporting local businesses. Always remember to check out the custom rules in your country, no one wants to pay unexpected charges. I have a few years ago reviewed some of the more well known online stores before as well, read here.

And check out my “Haul Guide” post, if you’re falling into the consumerism hole and want some help out.

I’ve selected stores whose website I find easy to use, I’ve bought from or worked with (such as the Charity Raffle I held), and would recommend. Key info such as brands available, shipping costs and any discounts!
If you know of any great stores that I’ve missed below do let me know in the comments. Or if you have any reviews of them.  You can see my previous reviews of online stores, including in depth reviews, here: Online Store Reviews.

A few of these stores were also partners in the Charity Raffle I held in the Summer, so if you want to know their personal story, check out that post here.

So without further adieu below are my top picks, with their location in parenthesis.  Click on their logo to go to their website!
All information is correct as of published date.

MapleTreeBlog Top 12 European Asian Beauty Stores

Asian Beauty Plus (UK)

Discounts – MapleTreeBlog for 20% Off. 

Brand Selection – Over 20 Brands from different price points, including Heimish, Neogen, Missha, Cosrx, Etude House.

Shipping – Free shipping on orders over £25.

Other Key Features – Has a “Product Request” tab so you can ask for products/brands you don’t see in stock.

Beauty and Seoul (UK)

Skincare for Busy People

Brand Selection – Mix of Brands from low to high price points. Includes; Cosrx, Whamisa, Missha, Thank You Farmer amongst others.

Discounts – Join the mailing list for 10% off.

Shipping – Free shipping on orders over £40 in the UK and £125 in EU. Ships within 48 hours for UK deliveries. Shipping Info

Other Key Features – Maree has a great Vlog and Blog, so you can know the person behind the brand. Has lots of information for newbies and veterans alike, as well as being entertaining! Also some of the best shop photos that I’ve seen.

Bits and Bobs of Beauty (UK)*

Explore our website and we’ll help you hunt for beauty treasures today!

Discounts – Has a Reward Program. Use MapleTree20 for 20% off. 

Brand Selection – Over 20 Brands from different price points, including Heimish, Son & Park, A’Pieu, Cosrx, Etude House.

Shipping – Free shipping on orders over £30 (UK) and £60 (International).Shipping Info

LunaTu (UK)

Beautifying You

Brand Selection – Japanese Brands Focus, which are usually hard to find in the UK. Also includes K-Beauty Brands as well. Brands include; Biore HadaLabo, Kao, Kanebo, History of Whoo

Shipping – Standard delivery in the UK is FREE for orders above £39. Shipping Info

Key Features – You can create gift vouchers and give them as gifts for friends. Cosme Award selection (Japanese Beauty Awards), makes it easy to find popular Japanese products

BeautEastSphere (UK)

The Best of Natural Asian Beauty Cosmetics

Discounts – Monthly selected discounts

Brand Selection – Higher end, harder to find brands. Including; Make P;rem, Whamisa, 23.5N, Polatum.

Shipping – Free UK Shipping for order over £50, free EU shipping for order over £100

Other Key Features – Great Instagram page with mini reviews and routines. @BeautEastSphere

Bloom Skincare (UK)

It’s Time to Bloom

Discounts – Welcome10 for 10% off first order

Brand Selection – Harder to find brands. Including; Manyo Factory, Ottie, Lindsay

Shipping – Free delivery on orders over £70 (UK). Shipping Info

Other Key Features Great blog with tips and tricks for skincare.


Buttermilk Skincare (UK)

Dive into the World of Korean Beauty with Buttermilk Skincare

Discounts – NEWCUSTOMER for 10% off first orders.

Brand Selection – High and low end brands. Including; Aromatica, Whamisa, TonyMoly and Klairs amongst others

Shipping – Free delivery on orders over £40. Shipping Info

Other Key Features Great blog with routine information and product reviews. The illustrations are simple and easy to follow.

Honeysu  (Belgium)

Brand Selection – 12 Brands, including Whamisa, Shangpree, Aromatica and Blithe

Shipping –Orders above €60 enjoy free shipping to most EU countries (Zone 1 and 2) and the UK. Shipping Info

Other Key Features – Live Chat, so you can ask your questions live.

MooniMask (France)

Discounts – Has a reward program

Brand Selection – All different types of masks, from Annie’s Way to Polatum and Whamisa

Shipping –Easy to follow chart on their Shipping Info page

Other Key Features – French and English website. Wishlist feature to keep track of your favourites.

Skinsider (UK)

Discounts – 10% off first order with code SKWLCM10

Brand Selection – Small selection at the moment, just launched. Includes; BlossomJeju, LJH and Klairs

Shipping –Free UK deliveries on orders over £40.  Shipping Info page

Other Key Features – Vegan selection offered


Cosnatural (UK)

Natural and Organics Cosmetic Store

Brand Selection – Mostly organic brands, includes Whamisa.

Shipping – Standard Delivery is Free on UK orders over £25, and for EU orders >£70. Shipping Info

Other Key Features – Have a vegan selection.

Cult Beauty (UK)

We are beauty curators, rather than selling full beauty lines we’ve cherry-picked only the cult products.

Brand Selection – Mostly Western brands, but stock products from Mizon, 3Ce and Glow Recipe among others

Shipping – Standard Delivery is free worldwide on all orders over £40 (Except China and HK). Shipping Info

Other Key Features – Do  great giveaways on their Instagram, and their Cult Beauty Bag is well known for being a great deal.

So that’s it for my top picks round up! If I had to limit myself to just European stores these are the one’s I’d shop at. I am excited for the future of Asian Beauty in Europe, and what 2018 will bring!


  1. This is such a great blog post! I’m always intrigued by Asian skincare and beauty but never know where to go to investigate, I’ll sefinitely be trying these out! Thanks! 😄

  2. Ooh this is really interesting, I’ve only ever heard of Bloom skincare and I love discovering new shops and brands – thanks for sharing

    Laura x

  3. Thanks for sharing these links! Plenty of choices to choose from, I might try out some myself! I’m looking for some high-quality skincare! 🙂

  4. I decided to take a look at AsianBeautyPlus and oh mY GOD they had the best deal on Benton I had ever seen. Immediately bought 2 bottles of the snail bee high content essence (Mine ran out and I immediately saw my skin getting worse but I was debating of repurchasing since most sites sell it for around 20 dollars).
    Unfortunately, I couldn’t get your discount code to work, maybe because of the Black Friday Sale? Nevertheless, it was still a lot cheaper. I’m so glad I found your blog haha !

  5. What a wonderful resource to save .Keeping this pinned to remind me everytime I shop online.

  6. I’m always up for discounts, so thank you for those codes. I haven’t heard of some of these brands before, but I visited a couple sites and they look legit.

  7. This is such an awesome list of beauty stores. I am always looking for new ones.

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